• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 300%

  decrease in cost per conversion

• +400%

  growth in ROAS

• +17%

  conversion lift

Leveraging high-impact ad formats with inspiring creative content to raise awareness and sales

• 2.46

  average view time

• €0.64

  CPM

• 38m

  campaign impressions

Raising brand awareness with a content-driven campaign across multiple ad formats

• +84%

  higher Total Brand Communication Awareness

• +54%

  higher Brand Consideration

• +3.1%

  Out of phone sales lift

Driving brand and sales impact through TikTok Out of Phone

• 8x

  foot traffic

• 250M

  impressions in 7 days

• 1,100%

  growth in UGC

Combining real-world activation with in-app promotion and TikTok creator content on the LIVE Feed, Samsung sets a new benchmark for hybrid marketing.

• 2.28

  de taxa de retorno do TikTok*

• 1.34x

  maior taxa de retorno do TikTok vs. redes sociais

• 11.6x

  maior taxa de retorno do TikTok vs. online video

The strategy behind a successful launch with Comfort Boom on TikTok

• 16.4%

  lift in brand awareness

• 11.2%

  lift in brand association with hydration and protection

• 15.5%

  lift in Brand Love*

Behind CeraVe's strategy to shine online and offline during Carnaval in Brazil with TikTok

• 2,767

  user-generated videos

• 2,113

  unique participants

• 8,853

  hashtag page views

Unilever Dove's Foaming Body Wash campaign boosted product awareness with an interactive game filter and challenge-driven BMBE format

• 260M

  views

• 40.2M

  reach

• 1.86M

  engagements

Volkswagen drives cross-market impact with its largest TikTok campaign to date, reaching 40M+ users

• 6%

  view-through rate

• +17%

  brand awareness

• +29.2%

  ad recall

Bethesda, the renowned game studio behind titles like Fallout and The Elder Scrolls, is back with a brand-new release: Indiana Jones and the Great Circle™. The goal? Position this new game as a must-play on the gaming scene by sparking widespread awareness, curiosity, and excitement among TikTok communities — where trends and conversations are born.

• +6.9%

  incremental sales

• 700M

  views in campaign content

Views that turn into sales: Coca-Cola's strategy to increase sales with a Rock in Rio campaign on TikTok

• +20.2

  lift in Ad Recall

• +9.2

  lift in Brand association

• 1.5M

  TopFeed impressions

How AXE's TikTok-first strategy drove significant awareness and consideration for its new Fine Fragrance Collection among Gen Z